Mohamed Soufan Mohamed Soufan is an accomplished Lebanese Software Engineer specializing in mobile application development with a strong focus on Flutter. Soufan stands out in the global AI engineering community, ranking in the top 5% among 1.6 million AI Engineers according to a LinkedIn assessment.

Social Engineering: Unmasking The Scary Deception in Hacking

7 min read

Ultra-realistic photo of a shadowy hacker's hand skillfully manipulating the strings of a marionette puppet. The puppet, faceless and generic, embodies the anonymity found in social engineering. The environment is thick with mystery, accentuating the hidden methods of hackers in social engineering.

What is Social Engineering

Social engineering in hacking is fundamentally a form of manipulation that skillfully taps into the very human aspects of trust, empathy, and cooperation.

Unlike traditional hacking methods that focus on exploiting technical vulnerabilities, social engineering exploits our psychological vulnerabilities.

It’s like a digital con game where attackers use deceit and persuasion to convince individuals or groups to reveal sensitive information, grant unauthorized access, or perform actions that compromise security.

The significance of social engineering in cyberattacks cannot be overstated because it’s an approach that capitalizes on our innate human traits. We’re naturally inclined to trust others and cooperate, which makes us susceptible to manipulation.

By leveraging our cognitive biases, emotions, and social interactions, hackers can gain entry into organizations, breach systems, or steal valuable data with surprising ease.

In many cases, social engineering attacks can slip through even the most advanced cybersecurity defenses, making it a go-to tactic for cybercriminals and state-sponsored actors who aim to access critical information or infrastructure.

The Psychology Behind It

High-definition photograph of a chessboard positioned on a reflective table. One hand, donned in a glove, assertively moves a pawn, signifying the tactics of social engineering. On the opposing side, an ungloved hand lingers uncertainly. The chessboard bridges the gap between reality and the digital realm, representing the union of human psyche and tech in deception. A muted reflection of the gloved hand on the table hints at concealed motives. To represent the psychology behind social engineering.

The effectiveness of social engineering in hacking lies in its ability to tap into our very human psychology. It’s like a cyber con game that manipulates our thoughts and emotions, often catching us off guard.

Trust: A Key Psychological Aspect

We tend to trust people or messages that seem credible or familiar. So, when an attacker creates a convincing persona or pretends to be someone we know, we’re more likely to let our guard down.


Another psychological factor is curiosity.

Human beings are naturally curious, and attackers exploit this by using enticing subject lines or messages that make us want to click on links or open attachments.

It’s like a digital mystery novel where the desire to know more can lead to risky actions.

Cognitive biases

Cognitive biases also play a big role. For instance, the “authority bias” makes us more likely to follow instructions from someone we perceive as an authority figure, even if they’re an imposter.

The “urgency bias” makes us act quickly when we’re told there’s a time-sensitive issue, not taking time to verify the information.

Fear and desire

Social engineers often exploit our fear and desire to be helpful.

They might create a scenario where they pretend to be in distress or claim they need urgent assistance, invoking our empathy and willingness to assist.

In essence, social engineering works by understanding and manipulating these very human traits – trust, curiosity, biases, and empathy – to deceive us into taking actions that compromise our own security. Recognizing these tactics is crucial in defending against social engineering attacks.

Social Engineering Techniques

1. Phishing Attacks:

  • Phishing is like a digital fishing expedition. Hackers send seemingly legitimate emails or messages, often with urgent requests or enticing offers, to trick us into revealing personal information or clicking on malicious links. It’s like a baited hook, luring us into their trap.

2. Pretexting:

  • Pretexting is a bit like storytelling. Hackers create elaborate, fictitious scenarios or personas to gain our trust. They might pose as a co-worker or a service provider, using a compelling backstory to manipulate us into sharing sensitive information.

3. Baiting:

  • Baiting is akin to leaving a tempting treat out in the open. Attackers might offer free downloads or enticing files online, which are actually malware in disguise. Just like picking up an enticing snack, clicking on these downloads can lead to malware infections.

4. Tailgating:

  • Tailgating is like holding the door open for someone who shouldn’t be there. In this case, a hacker physically follows an authorized person into a restricted area, exploiting their politeness or trust to gain access to secure spaces.

5. Impersonation:

  • Impersonation is essentially acting. Attackers pretend to be someone they’re not, often via phone or email. They might impersonate a boss, IT support, or a trusted entity to manipulate us into revealing information or performing actions they want.

6. Spear Phishing:

  • Spear phishing is like a precision strike. Unlike generic phishing, attackers do their homework, tailoring their messages specifically for a particular target. They use personal details to make the messages seem credible, like receiving a letter addressed just to you.

These techniques all have one thing in common: they exploit our human tendencies and emotions—curiosity, trust, empathy, and helpfulness—to trick us into making mistakes that compromise our security. Recognizing these tactics is vital for staying vigilant and protecting ourselves against social engineering attacks.

Real-life Examples

let’s explore some real-life examples of social engineering attacks and their consequences in an easy-to-understand manner:

1. The Equifax Data Breach:

  • In 2017, hackers exploited a vulnerability in Equifax’s website to gain access to sensitive personal data of over 147 million individuals. They used social engineering tactics like phishing emails targeting employees, which led to the breach. This attack resulted in massive identity theft, financial fraud, and compromised personal information for millions of people. It highlighted the severe consequences of social engineering on a large scale. (Source)

2. CEO Fraud at Ubiquiti Networks:

  • Cybercriminals targeted Ubiquiti Networks in 2015 by impersonating the company’s CEO through email. The attackers convinced employees to transfer $46.7 million to their accounts, thinking it was a legitimate request. This incident led to significant financial losses and showed how social engineering can exploit trust in higher-ranking executives. (Source)

3. The Twitter Bitcoin Scam:

  • In July 2020, hackers gained control of several high-profile Twitter accounts, including those of Barack Obama, Elon Musk, and Bill Gates. They used these accounts to post a bitcoin scam, asking followers to send them cryptocurrency. This attack didn’t steal personal data but highlighted the potential for chaos and fraud through social engineering tactics on a major social platform. (Source)

4. The Bangladesh Bank Heist:

  • In 2016, cybercriminals executed a $81 million heist on the Bangladesh Bank. They used social engineering to gain access to the bank’s network and manipulated the SWIFT financial messaging system to make fraudulent transfers to accounts in the Philippines. This attack revealed how attackers can exploit trust in the financial sector and resulted in substantial financial losses. (Source)

In each of these cases, social engineering played a pivotal role in the success of the attacks.

Hackers leveraged human weaknesses, such as trust and authority, to deceive individuals and organizations.

The consequences ranged from financial losses in the millions to widespread identity theft and reputational damage.

Case Study: Social Engineering & Artificial Intelligence

Picture this: an email lands in your inbox, and it’s unlike anything you’ve ever seen before.

It knows your online behaviors, your recent purchases, and even your preferred vacation spots.

It’s like the sender is your digital twin, and that’s because they’ve got AI in their corner.

Hackers are increasingly turning to AI as their secret weapon in the world of social engineering.

With AI’s remarkable capability to swiftly analyze extensive volumes of data, it can proficiently scan your social media posts, meticulously track your online activity, and adeptly learn what truly makes you tick.

It’s as if they have a personal detective gathering intel on you.

Once AI has gathered all this information, it’s time to get creative.

Hackers can use AI to craft phishing messages that sound exactly like you.

These messages reference your recent activities, mimic your writing style, and even adopt your tone.

It’s like the attacker has borrowed your online persona, creating a digital doppelgänger that’s eerily convincing.

When the bait is set, it’s hard to resist.

Hackers use AI to personalize links or attachments, making them irresistible to you.

This could manifest as a hyperlink leading to a counterfeit website that mimics your preferred online store, or it might involve an attachment that tantalizingly promises exclusive content customized specifically to cater to your unique interests.

The precision and personalization AI brings to phishing attacks make them incredibly difficult to spot.

So, there you are, staring at the screen, and curiosity gets the best of you. You click on the link. It takes you to what appears to be your favorite online store—a strikingly convincing replica, courtesy of the hacker’s AI-powered artistry.

You’re impressed; they’ve really done their homework!

As you explore this fake online store, everything seems just right.

Products you recently browsed, items you put in your cart but didn’t buy—they’re all there.

It’s like they’re reading your mind.

You decide to make a purchase, and it asks for your payment information. You hesitate but then remember that you’re on a site that feels familiar. So, you proceed.

Little do you know, your every keystroke is being recorded.

Your credit card information, personal details—everything is now in the hands of the attacker.

In the background, AI algorithms are sifting through your data, extracting valuable nuggets, and preparing for the next steps of the attack.

Days later, as you notice unfamiliar transactions on your credit card statement or receive suspicious emails in your inbox, it dawns on you.

You’ve fallen victim to an expertly crafted social engineering attack, driven by AI’s precision.

The realization hits hard, and the journey to reclaim your stolen identity and secure your digital life begins.


What is social engineering in the context of cybersecurity?

Social engineering is a manipulation tactic that exploits human psychology to gain confidential information, access, or cause individuals to perform certain actions that compromise security. It leverages trust, empathy, and cooperation, focusing on human vulnerabilities rather than technical ones.

How does social engineering differ from traditional hacking?

Traditional hacking targets system vulnerabilities through technical means like software exploits or brute force attacks. Social engineering, on the other hand, exploits psychological vulnerabilities, using deception and manipulation to trick people into compromising security.

What are some common techniques used in social engineering?

Common techniques include phishing, where attackers send misleading emails; pretexting, with attackers creating false narratives; baiting, offering something enticing to install malware; tailgating, to gain physical access; impersonation, pretending to be someone else; and spear phishing, targeting specific individuals with personalized attacks.

Can social engineering bypass advanced cybersecurity measures?

Yes, because it targets human beings who can be manipulated into actions like divulging passwords or bypassing security protocols, social engineering can evade even the most sophisticated cybersecurity defenses.

Why is understanding the psychology behind social engineering important?

Recognizing the psychological triggers such as trust, curiosity, authority bias, and urgency bias can help individuals and organizations to better defend against these types of attacks. Being aware of the tactics used can lead to better preparation and prevention.

What impact has social engineering had on real-world security incidents?

Social engineering has led to significant breaches like the Equifax Data Breach, the Ubiquiti Networks fraud, the Twitter Bitcoin scam, and the Bangladesh Bank heist, causing massive financial losses and compromising personal and corporate data.

How is artificial intelligence (AI) being used in social engineering attacks?

AI can be utilized by hackers to analyze large volumes of data to understand a target’s behavior, preferences, and writing style. This allows for highly personalized and convincing phishing messages and fake websites that are difficult to distinguish from legitimate communications.

Can regular users identify and prevent social engineering attacks?

Yes, with the proper knowledge and vigilance, regular users can identify potential social engineering attempts. This includes being cautious of too-good-to-be-true offers, unexpected requests for sensitive information, and messages that create a sense of urgency or fear. Users should also use multi-factor authentication and keep software updated to reduce risk.


In the realm of cyber threats, where hackers constantly adapt and refine their techniques, social engineering stands out as a crafty and formidable adversary. It capitalizes on our very humanity—our trust, curiosity, and desire to connect—to infiltrate our digital lives.

As we’ve explored the world of social engineering, we’ve witnessed the psychology behind it, the tactics employed, and the real-world consequences it carries.

The stories of past social engineering attacks serve as sobering reminders of its potency.

The Equifax breach left millions vulnerable to identity theft, while CEO fraud at Ubiquiti Networks demonstrated how trust in authority can lead to significant financial losses.

The Twitter Bitcoin scam and the Bangladesh Bank heist underscored the chaos and financial turmoil that can arise from cleverly manipulated social engineering tactics.

But as the threat evolves, so too must our defenses.

Awareness, education, and vigilance remain our most potent weapons. By understanding the psychology and techniques behind social engineering, by learning from past attacks, and by staying informed about emerging threats, we can fortify ourselves against the art of deception.

In the ever-changing landscape of cybersecurity, one thing remains constant: our ability to adapt and protect ourselves.

As we navigate the digital world, let’s not forget that while the methods may evolve, the importance of staying vigilant and cyber-savvy remains paramount.

Our collective awareness is the key to safeguarding our digital future.

Mohamed Soufan Mohamed Soufan is an accomplished Lebanese Software Engineer specializing in mobile application development with a strong focus on Flutter. Soufan stands out in the global AI engineering community, ranking in the top 5% among 1.6 million AI Engineers according to a LinkedIn assessment.

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