Mohamed Soufan Mohamed Soufan is an accomplished Lebanese Software Engineer specializing in mobile application development with a strong focus on Flutter. Soufan stands out in the global AI engineering community, ranking in the top 5% among 1.6 million AI Engineers according to a LinkedIn assessment.

Touch and Alfa: The SMS Spam Giants of Lebanon. Lebanese Telecom Companies and GDPR by Mohamed Soufan.

2 min read

Photo of a surreal cityscape where enormous giants, constructed from vibrant and cluttered SMS message bubbles, tower over the buildings. Their bodies showcase various spam messages, and their presence evokes a sense of intrusion and annoyance to the city's inhabitants below. Representing SMS Spam Giants Touch and Alfa.

Lebanon, known for its deep history, tasty food, and lively traditions, has a new problem. People are getting upset about too many unwanted texts, mostly from big telecoms like Touch and Alfa.

Let’s give these companies a nod for their dedication. If they can’t offer great internet or top deals, they make up for it by filling our screens with non-stop messages.

Thank you, Touch and Alfa, for ensuring that our phones are never, ever quiet.

4K ultra-realistic depiction of a vibrant Lebanese street surrounded by time-honored edifices. Taking center stage, a group of individuals resembling Lebanese locals, including a young female, an older man, and a middle-aged woman, show intense emotions of exasperation and rage while looking at their mobile devices. Above, a digital cloud representing the virtual world ominously floats, dropping SMS icons on the populace. Representing the SMS Spam of Touch and Alfa.

Lebanese Telecom Companies Reach: An Intrusion or Service?

It’s a common experience shared by many:

the phone buzzes, leading one to expect a personal message, but it’s just another promotional offer from Touch or Alfa.

Alfa and Touch don’t just send notifications to update users on offers. They make money by sending many promotional messages to their customers.

When profit takes precedence over customer convenience and satisfaction, such practices enter unethical territory.

Legal Implications & Global Norms

Worldwide, there are clear rules about the difference between ads and invading privacy.

For example, Europe’s GDPR has strict rules to protect user privacy.

Lebanon might have looser regulations, but Touch and Alfa’s actions could still invade user privacy.

A 2022 study showed that Lebanese users get 3-5 promo texts every day. It’s not the world’s highest, but it could lead to legal issues if not checked.

Behind the Scenes: The Business Model of Touch and Alfa

It’s not just Lebanese Telecom Companies Touch and Alfa’s fault. In telecom, companies work with others for ads. These partners pay big telecoms to spread their ads to more people.

However, it’s essential to acknowledge the ethical dimension of business practices, especially in the realm of SMS marketing.

Both big telecoms and their partners should put user permission first.

Instead of sending many unwanted ads, the right way is to ask users first and only message those interested.

Such practices not only enhance user experience but also promote trust and credibility in the long run.

Ethical Considerations in SMS Marketing: The Case of Touch and Alfa

In the world of digital marketing, ethical responsibility cannot be overstated.

For big names like Lebanese Telecom Companies Alfa and Touch, using SMS marketing highlights this duty even more.

While it’s a strong way to reach customers, there’s a fine line between good messaging and annoying spam.

Many users say Lebanese Telecom Companies Alfa and Touch send too many unwanted messages, which counts as spam. The right way to do SMS marketing is to let users choose to get promo messages. This respects their choice and privacy.

Both Lebanese Telecom Companies Touch and Alfa, as leading telecom providers, have a duty to ensure their SMS marketing strategies are transparent, user-centric, and devoid of spammy practices.

It’s not only about following laws but also about treating every customer with respect and value.

By aligning their strategies with ethical guidelines, Lebanese Telecom Companies Touch and Alfa can ensure that their SMS marketing campaigns are both effective and respectful.


What's the issue with Lebanese Telecom Companies Touch and Alfa's texts?

The primary issue is the excessive number of promotional texts sent by Touch and Alfa to their customers, which many consider to be spam. These frequent, unsolicited messages have become a nuisance and have raised concerns about user privacy and the ethicality of such aggressive marketing tactics.

Do Lebanese Telecom Companies Touch and Alfa's SMS tactics align with GDPR?

While GDPR is a European regulation and may not apply directly to Lebanon, it sets a high standard for user privacy that Touch and Alfa’s current SMS marketing practices may not meet. In regions where GDPR is enforceable, such tactics would likely be considered non-compliant due to the lack of user consent.

What ethical concerns arise from Lebanese Telecom Companies Touch and Alfa's SMS ads?

The ethical concerns include the invasion of privacy, the disregard for customer convenience and satisfaction, and the potential overstepping of consent. Ethical marketing should prioritize user preferences and transparent communication, which is not the case with the current SMS strategies of Touch and Alfa.

How can Lebanese Telecom Companies Touch and Alfa improve SMS marketing?

Touch and Alfa can improve their SMS marketing by obtaining explicit consent from users before sending promotional messages, ensuring transparency in their communication, and providing an easy opt-out option. Respecting user choices and privacy should be at the forefront of their marketing strategies.

Why must Lebanese Telecom Companies follow digital etiquette?

As digital communication becomes more prevalent, following digital etiquette is crucial for maintaining customer trust and satisfaction. Telecoms in Lebanon, like Touch and Alfa, should adopt responsible marketing practices that respect user privacy and preferences to maintain their reputation and ensure compliance with any current or future regulations.

Do Lebanese Telecom Companies Touch and Alfa Align with GDPR?

No, Lebanese Telecommunication companies Alfa and Touch don’t align with GDPR.

Conclusion: Towards a Respectful Digital Landscape

As Lebanon dives deeper into the digital world, big Lebanese Telecom Companies players like Touch and Alfa need to keep up with changing digital rules. By respecting users’ limits, they can stay key players in the country’s telecom field.

Mohamed Soufan Mohamed Soufan is an accomplished Lebanese Software Engineer specializing in mobile application development with a strong focus on Flutter. Soufan stands out in the global AI engineering community, ranking in the top 5% among 1.6 million AI Engineers according to a LinkedIn assessment.

5 Replies to “Touch and Alfa: The SMS Spam Giants of Lebanon.…”

  1. I totally agree with this. Touch and Alfa’s excessive SMS marketing is annoying and driven solely by greed. Consumers should unite and demand transparency or boycott their services. Plus, government regulation is crucial to protect us from such intrusive marketing tactics.

    1. Absolutely, you’re spot on! Touch and Alfa’s SMS marketing tactics are indeed intrusive and frustrating. It’s essential that we as consumers take a stand for our privacy and peace of mind.

      I’d like to add that there are some opt-out options available for these SMS campaigns, but they aren’t always easy to find or effective. And thank you for sharing your thoughts on this matter. It’s crucial that we have these discussions to raise awareness and push for change.

  2. I couldn’t agree more! Touch and Alfa’s constant SMS bombardment is incredibly irritating. It’s high time they prioritize customer experience over their own profits. I’ve tried opting out, but as you mentioned, it’s not always straightforward. Thanks for raising this issue!

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