2024 TikTok's Economic Boost in Lebanon
In today's fast-paced social media world, TikTok has quickly become a leading platform, particularly in Lebanon, where influencers are shaping trends and significantly impacting the economy. This study, led by Emad Chidiac, a well-known economic journalist at asasmedia.com, and conducted by me, delves into TikTok's role in Lebanon. It offers a clear look at influencer earnings, demographic trends, and their contributions to the economy, highlighting how deeply integrated TikTok is in Lebanon's economic landscape.
TikTok Statistics in Lebanon 2024
Annual Income of Top TikTok Influencers
In Lebanon, TikTok has become a lucrative platform for influencers, with top performers earning significantly more than in many traditional industries. Research shows that these influencers typically make around $224,000 annually, with the highest earners reaching up to $2 million per year.
Demographics of TikTok Influencers
Lebanon boasts a vibrant community of 781 active TikTok influencers, with audience sizes ranging from 50,000 to 25 million followers. This wide range highlights TikTok's broad appeal and its ability to engage diverse interests and niches within the Lebanese market.
Engagement Rates Among Lebanese TikTok Influencers
Engagement rates, a critical metric in influencer marketing, vary between 4.6% and 17.7%, averaging around 10%. This indicates a strong interaction between influencers and their audiences.
Economic Contribution of TikTok Influencers
Lebanon's top 200 TikTok influencers are estimated to generate around $100 million annually, while the other 731 influencers add another $50 million. Together, they contribute approximately $150 million each year to the national economy.
TikTok Usage Demographics in Lebanon
As of April 2024, TikTok boasts about 3.92 million users in Lebanon, predominantly aged 18-24, who constitute 75% of the user base. The next significant age group is 25-34 year-olds, representing 22%.
Gender Distribution Among TikTok Users
The gender split among TikTok users in Lebanon shows a predominance of male users, who make up 69.1% of the platform's base, with female users at 30.9%.
Preferred Mobile Carriers and Devices for TikTok in Lebanon
For targeted advertising and content delivery, it’s essential to know the preferred technologies of TikTok users. In Lebanon, the leading mobile carriers are Touch and Alfa. Popular devices include the Huawei Y7 Prime 2018, Tecno Spark Go 2020, and Huawei Y9 2019.
Sources & Tools
- Influencer Marketing Hub TikTok Calculator: Used for estimating incomes of TikTok influencers in Lebanon.
- Starngage.com: Provides demographic and activity metrics for TikTok influencers in Lebanon.
- InfluenceGrid.com: Source for engagement rates among TikTok influencers.
- Start.io: Offers data on TikTok user demographics, including age distribution and device preferences.
FAQs
What is Asasmedia?
Asasmedia.com is a Lebanese news site focused on political and economic issues, founded in 2020. Managed by Mohamad Barakat, it has gained attention following threats received by its managing editor due to his criticisms of influential figures in Lebanon.
Who is Emad Chidiac?
Emad Chidiac is a specialized journalist in Lebanese economic matters with a background in Political and Administrative Sciences and International Relations and Diplomacy. His writings appear on various notable platforms including Al-Jazeera and Al-Quds Al-Arabi.
Conclusion
TikTok has significantly evolved from an entertainment platform to a powerful economic force within Lebanon. Commissioned by Emad Chidiac, this study underscores the crucial economic contributions of TikTok influencers, from their earnings to their broad societal impact. As Lebanon forges ahead in its digital journey, the influence of TikTok and its community is unmistakably pivotal in shaping both the economic and cultural dimensions.
